What is the #MYCITYMOVES challenge?
By simply owning and working out with a MyZone belt, the industry’s leading wearable fitness technology, active Philadelphia residents will be eligible to win up to $10,000 in cash and prizes via a city-wide movement to transform one of the United States’ fattest cities into its fittest.
Registration and belt purchase includes a discounted MYZONE MZ-3 Belt, #MyCityMoves T-Shirt, comped ticket to the April 7 closing ceremony, and closed Thrive Training Camp with the #MyCityMoves influencers (a $235 value for just $100). Click below to register!
#MyCityMoves Challenge: March 7th – March 31st (Registration Deadline: Feb. 28th)
Meet the #MYCITYMOVES Influencers
Pro Bowl Eagles Linebacker, all-around good guy.
Philadelphia radio personality, and a bunch of other personality.
Entrepreneur, Realtor and avid Gym crusher.
Ukrainian, Yoga guru. you can find her hitting Warrior I and II on the Museum steps.
Personal training Diva, fears not squat rack or bench press. Noelle is the only spot you want.
Yoga master, Khalief. If he’s not in a Crescent lunge, you’ll find him holding a handstand for 5 days in Fairmount Park.
Personal trainer and Vegan chef extraordinaire. Lydia will teach how to lose excess flab and convert you to the vegan lifestyle, one Instagram pic at a time.
Plant-based diet advocate and entrepreneur, you can find her speaking keynotes or on Yoga Mat crushing her calories.
Marathon Maniac, he has sneakers always laced up for a low key solo jog or a group 5k.
Philadelphia radio personality. On-air radio personality, Off-air awesome personality. Mike joined the challenge because he loves challenges.
Oxygen Magazine January’s cover model is a mother of two and has a six-pack that would make LL Cool J jealous.
- Feb. 6 – Influencer Training Camp
- Feb. 9-28 – Influencer MEPS Challenge
- Mar. 7 – #mycitymoves formally begins
- Mar. 19 – Free Thrive Training Camp for #mycitymoves participants
- Mar. 26 – Free Thrive Training Camp for #mycitymoves participants
- Mar. 31st – #mycitymoves challenge ends
- April. 7th – #mycitymoves closing ceremony
Powered by City Fitness
City Fitness is Philadelphia’s premier fitness franchise, with nearly 10,000 members, award winning staff and facilities, and four state-of-the-art health clubs citywide, with a fifth flagship location set to open in Fishtown in September, 2016.
City Fitness, the presenting sponsor of #mycitymoves, holds as its stated mission to turn Philadelphia from one of the fattest cities in the U.S. to one of the fittest – regardless of where you work out.
Apparel Sponsor – Endeavor Athletic
Endeavor Apparel, a Philadelphia-based performance apparel company launching in January 2016, was founded on the principles of purpose and endeavors, with the highest quality material and design available in the fitness industry. Learn more at endeavorathletic.com and follow them @endeavorathletic on Instagram.
#MYCITYMOVES Competiton FAQs
#MyCityMoves is about using all of the energy currently in Philadelphia pointing towards fitness, health, and wellness to activate our entire city for one month to get fitter, together.
Anyone interested in fitness, any kind of fitness at any level, that lives or works predominantly in Philadelphia can join #mycitymoves. The whole idea is getting Philadelphia exercising together, it doesn’t matter how you move. Seasoned athletes, distance runners, personal trainers, or (like some of our Influencers) fitness hopefuls will all be participating – because they want to better themselves and better their city.
No purchase necessary to participate in this challenge. Anyone who owns a registered MYZONE belt, lives in the City of Philadelphia, and has officially entered the #mycitymoves challenge can participate in #mycitymoves and is eligible for the prizes.
- IF YOU OWN A MYZONE BELT: Email email@example.com with your Unique MYZONE ID (on the back of your MZ-3 unit), your full name, your user name, and the Facility ID you used when you registered your belt, and we’ll set you up!
- IF YOU DO NOT OWN A MYZONE BELT: Visit the reservation page (registration CLOSED), complete the form, and follow the corresponding link to purchase your belt. When your belt arrives, enter the Facility ID MYCITYMOVES when prompted as you’re registering your MZ-3 and you’ll be automatically registered to enter.
Your workouts for this challenge are entirely at your discretion, and the amount of effort and time output by each user to earn MYZONE Effort Points (MEPs, the baseline criteria used to measure workouts for the purposes of this campaign) will vary from user to user. Point being, how often you work out will depend on a variety of factors personal to you (height, weight, age, gender, heart rate, workout style and intensity, etc.) and what your goals are within the context of this contest. The minimum amount of exercise needed to qualify for the $5,000 #imovedphilly award is 1,300 MEPs, which is the minimum recommended amount of monthly exercise by the American Heart Association.
The selection process for winners will be different for each award, and are detailed in the linked Terms and Conditions. The #imovedmycity award will be selected publicly and at random by an impartial third-party entity at the 3/31 #mycitymoves Closing Ceremony; The Answer and The Rocky Balboa awards will be determined by discrete, publicly visible variables (MEPs and kCals earned over the month of March, 2017), The Vince Papale award will be determined by a committee of stakeholders in the #mycitymoves project, and The Ben Franklin will be determined according to discrete social networking variables as measured by Palette Group LLC, an agency in partnership with City Fitness LLC.